Promoting Your Business Through Blogging and Multimedia...

I did my paper on promoting your business through blogging and multimedia. Blogging and multimedia are becoming an important part of successfully marketing your business today. There are so many tools, guides and information on the web to help you achieve this goal. You can market your business through Facebook, MySpace, and Twitter just to name a few of the social networks out there. Search Engine Optimization is another way to get traffic to your business blog. Videos are a very successful marketing tool to add to your blog. Others would include article marketing, RSS feeds, online brand marketing, email marketing, Wiki, banner ads, and instant messaging through cellphones. I talked about the steps in creating a blog such as finding the purpose of your blog, picking a unique and easy domain name, using correct spelling/grammar, and being creative. Podcasting can be beneficial to a blog. The first step would be to listen to others blogs to get comfortable with doing your own and once you are then you can select the appropriate tools (microphone, editing software, etc) and then let the fun begin. Mobile marketing through cellphones is also becoming popular but is not a cheap way to market. It can cost anywhere from a few hundred dollars to a few thousand dollars a month. Technology is definitely taking business marketing in a whole new direction from its ancient days of phone calls, mailings, and door to door. Together, with my husband, we own and operate our own portrait studio and on our website is a blog (it's being redone at this moment and is underconstruction). In that blog, we had links, photographs, and videos and customers pictures. We also have a Facebook Page and Myspace page that we update regularly. Although this new digital marketing is more time consuming, I feel it is more beneficial and it's a lot more fun!!!